Project 4: Infographic


This project asks you to exercise your knowledge of genre analysis, rhetorical analysis and composing for specific audiences, as it asks you to rhetorically and graphically represent data from your Project 3 researched argument in an infographic that you will design. An infographic is a visual representation of an evidence-based argument. We will spend some time working with sample infographics to get a sense of the genre conventions and to analyze various rhetorical choices in composing them. You will then work through your own rhetorical decision-making process to prioritize your data, and compose an infographic representing that data. In addition to creating your infographic, you will compose a short reflective piece that describes your composing process and gives a sense of your reasoning behind your rhetorical choices. We will then present the infographics and reflections to each other in class. Your grade will be based on all three of these pieces.

Assignment Prompt

The Infographic

In contrast to Project 3, where your audience was definitely a scholarly/academic audience, here you will begin to translate that same information and argument to a more general/less academic audience (think of the difference between scholarly and popular publications). Think about how you would compose an infographic that was going to be published in USA Today, Essence, Vibe, or in your favorite magazine or on your favorite website. Using the tool of genre analysis, you will need to develop an understanding of the genre features unique to infographics. You will also want to consider the readings we work through on visual analysis carefully and thoughtfully. Then, using what you’ve learned, you will design your own infographic (using Piktochart or another design platform). You should work to develop a clear sense of your argument—communicated visually—as well as a clear “flow” of evidence to support it. You will also want to develop a strong sense of ethos, in order to persuade your more general, popular-press audience that your argument is credible.

Your infographic should:

  • Effectively communicate your data to your audience
  • Clearly and effectively follow the major conventions of the genre
  • Compose a compelling narrative with a sustained argument
  • Use credible, quality primary and secondary research to develop the argument
  • Maintain a clear focus on the established audience
  • Organize your infographic in a clear, coherent and logical manner

The Reflection

This reflection should describe your own rhetorical decision‐making process as you were drafting your infographic. You will compose a 750-1000 word reflective piece, using reflection strategies that we’ve been talking about all semester, such as reflection-in-the-moment, constructive reflection, and reflecting on connections between this project/piece and the bigger picture. Your reflection piece should address some of the questions below:

  • What was the rhetorical situation you were working within?
  • How did you decide on a starting point based on your audience and the message you wanted to send?
  • As you think back on this draft, write about your individual choices in terms of visual argument (color, layout, size of images and text, font choice, white space, balance, emphasis, etc.). Why did you make each choice?
  • As you look at your draft now, were those choices effective? Why or why not?
  • As you worked on your infographic, how did you decide to prioritize your data, and compose an infographic representing that data? How do these priorities reflect your purpose as a rhetor?
  • How do you see yourself using rhetorical appeals (ethos, pathos and logos) in your infographic? What is the evidence of this?
  • What has become most important to you in this composing process? Why? What worked? what didn’t? What would you change in the future?
  • What can you tell about yourself as a rhetor from completing this project? How have you grown as a rhetor by composing this genre?

The Presentation

Your presentation will be simple and fairly straightforward. You will be presenting your infographic to the class. You will want to describe your argument and its implications (what is at stake? why should your popular audience care?). You will also want to talk about your visual design choices and your rhetorical choices in presenting this argument, and your growth as a rhetor/communicator through this process. Since your audience for this presentation is your class, and is familiar with the assignment, you can consider this a “friendly,” casual presentation (no suits required!). However, you will want to be thoughtful in preparation, and clear and organized in presentation, out of respect for your colleagues.

Project Minimum Requirements

  • 2-4 blocks (term Piktochart uses for large “pages” or sections of an infographic)
  • 500-1000 word Reflective Piece
  • In-class presentation of infographic and reflection

Due Date

Upload your Infographic to your WordPress site by the start of class on 4/10/2017.


This project is worth 75 points. The infographic itself will be worth 35 points, the reflection piece will be worth 20 points, and the in-class presentation work 20 points.

Infographic (30pts) Excellent




Needs Revision




Does the Infographic meet the expected conventions of the genre?
Does the infographic appropriately and effectively use research/data to support the claim?
Does the infographic present a clear claim and a focused argument?
Does the infographic present information in an organized manner? Is it well-designed and balanced (i.e., not too “busy” or disproportionate)?
Does the infographic accurately cite sources according to the conventions of the genre?
Reflection (30pts) Excellent




Needs Revision




Does the reflection clearly present the rhetorical situation and the writer’s planning/prioritizing strategy for addressing it?
Does the reflection describe the specific choices made in the visual design of the infographic?
Does the reflection describe the specific choices made in the rhetorical appeals used?
Does the reflection describe the choices made with regard to the research included? What was prioritized? What was deleted? Why?
Does the reflection describe the process of composing thoughtfully, addressing what works and what might need to be revised in the future?
Does the reflection describe the student’s growth as a rhetor/composer through this project?
Presentation (15pts) Excellent




Needs Revision




Presentation of Visual Design Choices: describing your infographic as a product
Presentation of Rhetorical Choices: describing the argument, its implications, and your rhetorical choices to help communicate that argument
Presentation of Growth as a Rhetor/Communicator

Learning Outcomes


  • Compose persuasive academic genres, including argument and analysis, using rhetorical and genre awareness.
    • You’ll practice demonstrating understanding of the concepts of genre awareness and will practice composing a visual genre that makes an argument.
  • Use a flexible writing process that includes brainstorming/inventing ideas, planning, drafting, giving and receiving feedback, revising, editing, and publishing.
    • You’ll practice with steps in a flexible writing process as listed in the outcome.


  • Use reading strategies in order to identify, analyze, evaluate, and respond to arguments, rhetorical elements, and genre conventions in college-level texts and other media.
    • You’ll use the concepts of genre analysis and rhetorical analysis as reading strategies.


  • Use written reflection to plan, monitor, and evaluate one’s own learning and writing.
    • You’ll practice using reflection to articulate your choices as you translated your researched argument into a visual genre
    • You’ll practice monitoring your choices and rhetorical strategies in order to translate an argument into a new genre for a new audience.
    • You’ll practice using post-project reflection to evaluate your research and writing process.



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